TikTok as a Marketing Tool

Vol 27, Issue 23, 4th April 2025

TikTok serves as an influential marketing instrument which everyone from across all regions use actively. Through sharp videos between 15 seconds and a minute TikTok drives viewers to check out small business promotions and school events while buying personal projects. Users find the platform accessible and its creative nature creates a friendly dialogue that avoids senseless advertising.

The platform excels through its brief content ranging from 15 seconds up to a minute which efficiently battles against daily scrolling screens. Instagram’s billion user base enables businesses to target youth users especially through Gen Z demographics. Users apply the platform by showcasing their entrepreneurial activities where an artist shows their creative process with music backing and club events use comedic videos to attract attendees. The key? The video presentation maintains an honest casual atmosphere which functions as a friendly connection between creator and audience.

Entrepreneurs who create personalized T-shirts as their business approach use representatives to record short video clips showing their daily activities. With brief “day in the life” content added to trendy sounds the result becomes a boom of inquiries about where people can purchase such things. The algorithm becomes active because of engagement metrics like likes shares and views therefore requesting something basic like Red or blue design? creates excited responses. The data reveals that sixty percent of TikTok users conduct purchases from platform discoveries and Nike succeeds alongside E.L.F. Cosmetics through their influencer collaborations and challenges.

This content format has no technical requirements since users need only a smartphone with creative ideas. The “For You” page locates suitable content for any audience including novices who possess minimal followers. To succeed on TikTok users need both fast trend skills and rock solid consistency with their content. To succeed on TikTok users must track current hashtags including #SmallBusinessCheck because those will be popular during the week.

This platform functions as an exciting idea playground because creativity has absolute power according to the rules. The users described their success in marketing old textbooks through entertaining TikTok skits which showed anyone can compete in the platform. Anyone who is searching for popularity should use TikTok because it brings authentic and low cost results that are extraordinarily effective