THE 10 CONTRARY BUSINESS RULES

Vol. 25, Issue 08, 11 November 2022

ONE TIME THE CUSTOMER IS NOT ALWAYS RIGHT.

The truth is that it doesn’t matter if a customer is right or wrong. In the end, this is a business deal, not a discussion. Our company’s wisest course of action may not always be to fulfill a customer’s wants, needs, or expectations. In the market “keeping some clients happy can be a very inefficient and downright distracting way to operate a business.” Not fun at all, either. 

Making choices that best utilize the resources, brainpower, and product capabilities of your company is our responsibility as business owners. Running a sustainable business ought to be the ultimate goal instead of achieving client satisfaction. 

Legally sound terms of service, warranties, and guarantees in place. We should also have a straightforward method in place to identify which clients or customers are truly costing us money. In some circumstances, it’s preferable for long-term growth (as well as morale) to part ways with a high-maintenance client and concentrates on raising the caliber of our clientele instead.

• DO NOT MISS AMAZING OPPORTUNITIES. 

One of the risks of a successful firm is that it opens up more opportunities. At our own risk, pursue them. Every decision in business involves a trade-off. Because we stretch ourselves too thin when we do one thing well, we can never do two things well. A destructive mediocrity is an outcome. 

In this Article: The Disciplined Pursuit of Less, some use data to support the assertion that losing focus is a major factor in business failure. What’s the cure? ignoring beneficial opportunities. “Not just randomly rejecting things, but carefully, methodically, and strategically removing the unnecessary. Not only eliminating the apparent time wasters but also being willing to eliminate very fantastic opportunities,” we argue. 

• TAKE AWAY THE RESOURCES FROM YOUR STAFF THAT THEY NEED TO FIX A PROBLEM. 

Responsiveness is bred by constraints. For the past few years, this concept has been gaining ground. “Is there something about the nature of limits that brings forth the best creativity?” The simple answer is yes: New ways of writing within the boundaries of the form are always inspired. Just think of an excellent, It follows that no more “blue sky” thinking will be done. Narrow down our query and think about adding a time constraint if we want the best answers. Sometimes Google uses fewer engineers than necessary to solve an issue, which encourages creativity. Behind all of this is the unexpected realization that discipline and structure are frequently the way to freedom, not its foe. Consider restrictions as a game. Games are not only intended to be enjoyable; they also stand out due to the rules that govern them.

• PERCEIVE LITTLE. 

The term to refer to the long-term objectives that, galvanized great businesses. The phrase appears to be used in every conversation about ethical corporate conduct. But the issue is that when faced with the day-to-day operations of a firm, the excitement, energy, and boundary-pushing audacity sparked by such initiatives frequently fades rapidly. The problem with this kind of expansive thinking is that it frequently results in resistance, fear, and ultimately lethargy and disappointment. It is like telling oneself something is epic and of utmost importance. Overachievement, nothing discourages the attention required to perform well, “more than.. distraction.” Well, more than just worried about the result. 

When a runner is in “flow,” they are not visualizing the finish line but rather are concentrating on one stride at a time. If you truly want to get things done, it’s frequently preferable to ignore the ultimate goal, aim low, and simply focus on the process, similar to the equation for happiness (happiness = reality + expectations). 

This is true for huge initiatives as well as setting low goals for salespeople (who, after exceeding the target, frequently push themselves to reach even greater numbers).

• Avoid lengthy hours in the office.

Even though working on the old files in the backroom may feel like a productive day, it probably didn’t help our company advance any further. “The trap of extended work.”

The 14-hour-per-day billable task of the lawyer filling out paperwork is long work. The clever litigator puts in a lot of effort when, in less than five minutes. Afraid of failing, hard work is terrifying. Long work cannot be failed; one need only appear. 

The best way to address this issue, is to ask oneself, What should I be doing right now that is the most crucial for me to accomplish..

• SPEND YOUR TIME SHARING. 

AFRAID OF YOUR WORK, Do you constantly feel like you are rushing to complete tasks then make an effort to give people some time. While it may seem counterintuitive to give up some of the things you think you don’t have enough of, research shows that doing so may actually help people feel less time-constrained and better able to cross things off their to-do lists. Another method to combat time scarcity is: Remove one day from our agenda. Busy, Fridays should be free of any commitments. We’ll finish checking off those tasks on your to-do list after the job you didn’t complete flows over.

• DO NOT REQUEST THE SALE. 

THE TRADITIONAL SELLING APPROACH states to emphasize the benefits, close by making an assumption, and then push for the add-on before another. Simply said, you’re leading the client in the direction was already planning to travel. 

The “slow sales” movement, on the other hand, asserts that there are knowledgeable, deliberate consumers who prefer a minimally-pressurized setting that is virtually “do-it-yourself.” Of course, it can take longer to bring them to the cashier. 

However, this method reportedly reduces the additional expenses associated with post-purchase dissonance from consumer returns.

• DON’T GUARANTEE OUTSTANDING CUSTOMER SERVICE. 

Independent pet stores will almost unanimously respond that they have superior customer service as a competitive advantage. However, huge businesses are aware (but never publicly admit) that providing outstanding customer service ultimately results in dissatisfied customers. Hence the discipline is known as “expectations management.” 

It’s certainly wise to operate in ways that will satisfy our customers if we want satisfied customers. But it’s also sage to pay attention to (and, if possible, influence) their standards for feeling pleased. It may be essential for maintaining sanity to teach customers, staff, and partners to stop expecting a “yes” to every request.

• FAVOR REQUESTS FROM CUSTOMERS.

We should ask someone to do us a favor if we want to win their favor. Because people detest cognitive dissonance—a contradiction between our views and actions. As a result, when we find ourselves assisting someone, we unintentionally change how we feel about them. The repercussions are startling. Ask for favors or even just their thoughts rather than sucking up to our clients (“What did we think of the new meal topper”)

• NOT SO PROFESSIONALLY, please. 

WE LIVE IN A TIME WHERE WE HAVE MORE CHANCE THAN EVER TO RENEW THE IMAGE WE ARE PROJECTING, BUT ALSO MORE PRESSURE THAN EVER TO DO SO. However, argues forcefully for the celebration of awkward moments when “someone’s presentation of themselves… is shown to be incompatible with reality in a way that can’t be smoothed over”. Awkwardness rips through that exterior, revealing the flawed life underneath. Uses the words of the “a peculiar kind of social link” because it allows people to realize that, underneath the facade of competence, we are all really making an effort to appear such. 

Thank you, Readers.

Amandeep Kaur Brar

DIB2k22